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SEO Glossary

A system to advertise on Google & partner sites on a CPC (cost per click) basis.

Alt text
The text that appears when you put your mouse on top of an image or a picture.

Back Link
A link from one website to another

Cost Per Click
An advertising deal in which the purchaser agrees to pay a set price for each click thru that results from the advertisement.

Heading tags
This HTML tag contains the headings or subtitles visible on a page. Your headings provide a summary of page content and ideally should contain strategic keywords to be read by search engine spiders.

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Hosting is a service provided by hosting company. That's a place (a computer available on the Internet) where web site is stored and made available to web site users to view the content of that web site.

A word or phrase used by a Search Engines in its search for relevant web pages. It is critical to have the right keywords in your online campaign. As a customer, we will make sure the keywords are up to date and are actively search by end-user-customers.

Link Farm
A series of websites linking to each other in order to increase rankings.

Manual Submission
The process of submitting websites or Web pages to search engines and directories for inclusion in their databases using specific guidelines unique to each index.

Meta Description
Description is the text placed in the META tag in the head section of the web site and is used as a short description of the web sites content.

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Meta Tags
A special HTML tag that provides information about a web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed, instead, they provide information such as who created the page, how often it is updated, what the page is about, and which Keywords represent the page's content. Search Engines use this information when building their indices.

Open Directory Project
A large directory of websites run by volunteers. Their database is used by many website across the internet.

Page Rank
The name given to Google's link popularity measuring system. PR is determined by measuring both the quantity and quality of incoming links to a web site and is a major factor in the Google ranking algorithm.

Paid Ad Management
Online advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.

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Pay per Click (PPC)
Unlike traditional advertising you only pay when a customer actually clicks on your ad or link. –PPC is where advertisers can pay for clicks from search engines that go to their site. This can be costly, and requires a lot of time to maintain these types of account. Also, with out the proper keywords, many customers can spend funds on improper keywords, and improper placement without getting any return on their investment.

Reciprocal Links
Reciprocal Links are an effective way of boosting your website traffic through website promotion.  First, you have to find the right partners to exchange links with - ideally sites that have content that appeals to the same kind of visitors yours does, without being direct competitors.  Then, you list their site on your website, and vice versa. 

A subjective measure of how well a document satisfies the user's information need. Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify.

A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

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Search Engine
A program that performs searching on documents for specified terms or phrases and returns a list of the documents where those terms were found. Search Engines are lately referred to Internet Search Engines. Most popular search engines today are Google, Yahoo, MSN, AllTheWeb, Excite, Lycos, AOL, HotBot, Altavista. There are over several thousands search engines and growing every day.

Search Engine Marketing (SEM)
SEO and non-optimization methods of drawing traffic through search engines, including management of paid advertising listings on search engines.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an act of of increasing the the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly.

Spam refers to the practice of blindly sending commercial messages or advertisements to email users or posting to newsgroups.

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The alteration or creation of a document with intent to deceive an electronic catalog or filing system. Any technique that increases the potential positioning of a site at the expense of the quality of the search engine's database is regarded as spamdexing, also referred to as spamming or spoofing.

Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword that is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page that uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.

An automated program that follows links to visit web sites on behalf of search engines or directories. Robots then process and index the code and content of a web page to be stored in the search engine's database.

Title Tag
An HTML tag with text describing a specific Web page (but not visually displayed on the page). The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages.

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The number of visitors to a Web page or Website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.

Unique Visitor
A real visitor to a Website (versus a visit by a search engine robot). Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses (the page accesses are all associated with the same IP address).

It stands for Uniform Resource Locator, which is a string that supplies the Internet address of a resource on the World Wide Web, along with the protocol by which the resource is accessed. The most common URL type is "http," which gives the Internet address of a World Wide Web page. Some other URL types are gopher and ftp.

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