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Web & SEO Glossary

Alt text
The text that appears when you put your mouse on top of an image or a picture.

It is referred to an image that changes over time. A simple example is Abacus logo where the red dot is moving up and down every several seconds.

Short for Active Server Pages that is used for creating dynamic content of a web page. Technically said it is a server side scripting language. It is mostly used on Windows platforms.

Business to business.

Business to consumer.

Back Link
A link from one website to another

Bandwidth is the maximum amount of data that can travel a communications path in a given time, usually measured in seconds. If you think of the communications path as a pipe, then bandwidth represents the width of the pipe that determines how much data can flow through it all at once.

Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a Web site either above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site.

Online journal. The term BLOG comes from web log.

Very often called Web browser, a software application used to locate and display Web pages. The two most popular browsers are Microsoft Internet Explorer and Netscape Navigator. There are many other browsers like AOL Browser, Opera, NeoPlanet and many others.

A snapshot of a web page.

Cost Per Click
An advertising deal in which the purchaser agrees to pay a set price for each click thru that results from the advertisement.

Cascading Style Sheets; Used to manipulate and easily manage the design of a website.

A special way of organizing computer data. It looks like a table implemented columns and rows for fast accessing data from any of the cells in the table. There are many different types of databases but all of them work on the same principle. Databases are very useful for storing and organizing data for later retrieval. Very often used for managing accounts, managing user information, creating guest books and bulletin boards, even this page (dictionary) is implemented with database.

Discussion Group
A web page that supports interactive discussions by users. Users submit text content using a form, that is saved on the server and that way make it available to other visitors.

The Domain Name System which identifies each computer as a network point on the Internet using an internet protocol address systems to translate from domain name to IP and reverse.

Domain Name
A unique name that identifies one or more IP addresses. For example, the domain name abacus.ca represents one IP address. Domain names are used in URLs to identify particular Web pages. Every web site that you visit is stored under domain name.

Domain Name Extension
Part after the dot in the domain name is a domain name extension. In the abacus.ca domain, domain extension is .ca . There are many other domain name extensions such as .com .net .org .gov .edu .mil .info .web .us .uk .cc .it .mx .ba and many others.

Downloading is the method by which users access and save or "pull down" software or other files to their own computers from a remote computer, usually via a modem.

Dynamic Web Pages
Web content that is generated out of a database to create dynamic web pages.

E-Commerce means conducting business on the Internet. It is mostly referred to buying and selling items on line.

A way of coding the information in a file or e-mail message so that if it is intercepted by a third party as it travels over a network it cannot be read. Only the persons sending and receiving the information have the key and this makes it unreadable to anyone except those persons (your browser does it automatically).

Browser independent vector and graphic animation technology owned by Macromedia Inc.. Most browsers support Flash technology and one flash animation looks the same on all browsers.

FTP stands for File Transfer Protocol which is one of the methods of transferring files over the Internet.

GIF stands for graphics interchange format, it is a bit-mapped graphics file format used by the World Wide Web. GIF supports color and various resolutions. But it is limited to 256 colors.

Heading tags
This HTML tag contains the headings or subtitles visible on a page. Your headings provide a summary of page content and ideally should contain strategic keywords to be read by search engine spiders.

Home Page
It is a first page (also called opening page) of a Web site.

Hosting is a service provided by hosting company. That's a place (a computer available on the Internet) where web site is stored and made available to web site users to view the content of that web site.

Stands for HyperText Markup Language, the authoring and editing language used to create web pages on the World Wide Web.

The largest global network connecting millions of computers. It is strictly based on TCP/IP protocol for communication between host and server.

A private network belonging to an organization, usually a corporation, accessible only by the organization's members, employees, or others with authorization.

IP Address
An IP (Internet Protocol) address is a unique identifier for a point or host connection on an IP network. An IP address is a 32 bit binary number usually represented as 4 decimal values, each representing 8 bits, in the range 0 to 255 (known as octets) separated by decimal points. It is just a number like

Java applet
A short program written in Java (not JavaScript) that is attached to a World Wide Web page and executed by the browser machine. Often used for complicated web applications.

JavaScript is a client-side scripting language that allows dynamic behavior to be specified within HTML documents. Most browsers support java however some browsers are disabled for JavaScript use.

Stands for Joint Photographic Experts Group. JPEG uses compression technique for color images and therefore some details are lost in the compression yet giving relatively good quality. It is widely used on the Internet and other digital applications.

A word or phrase used by a Search Engines in its search for relevant web pages. It is critical to have the right keywords in your online campaign. As a customer, we will make sure the keywords are up to date and are actively search by end-user-customers.

Sometimes called hyperlink. A link is object on the web page. When visitor of a web site click with the mouse on that object then user is taken to another web page where the link is pointing to. Different types of links are: text links, graphic links, java links, form links and some other which are not very important.

Link Farm
A series of websites linking to each other in order to increase rankings.

Manual Submission
The process of submitting websites or Web pages to search engines and directories for inclusion in their databases using specific guidelines unique to each index.

Meta Description
Description is the text placed in the META tag in the head section of the web site and is used as a short description of the web sites content.

Meta Tags
A special HTML tag that provides information about a web page. Unlike normal HTML tags, Meta tags do not affect how the page is displayed, instead, they provide information such as who created the page, how often it is updated, what the page is about, and which Keywords represent the page's content. Search Engines use this information when building their indices.

MP3 is the file extension for MPEG, audio layer 3. Layer 3 is one of three coding schemes (layer 1, layer 2 and layer 3) for the compression of audio signals. MP3 files could be embedded into web site providing music while visitors are viewing the site. MP3 files are relatively small comparing to other audio files and therefore are quite suitable for transferring over the Internet.

Open Directory Project
A large directory of websites run by volunteers. Their database is used by many website across the internet.

Page Rank
The name given to Google's link popularity measuring system. PR is determined by measuring both the quantity and quality of incoming links to a web site and is a major factor in the Google ranking algorithm.

Paid Ad Management
Online advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee.

Pay per Click (PPC)
Unlike traditional advertising you only pay when a customer actually clicks on your ad or link. –PPC is where advertisers can pay for clicks from search engines that go to their site. This can be costly, and requires a lot of time to maintain these types of account. Also, with out the proper keywords, many customers can spend funds on improper keywords, and improper placement without getting any return on their investment.

PHP Hypertext Preprocessor is a server-side, HTML embedded scripting language used to create dynamic Web pages. Designed for Windows and Unix type platforms.

A formal set of conventions that allow communication between two communicating functional units. Simply said it is a language that computers use to talk to each other. Of course there are many such languages. Most popular is TCP/IP used officially on the Internet.

Reciprocal Links
Reciprocal Links are an effective way of boosting your website traffic through website promotion.  First, you have to find the right partners to exchange links with - ideally sites that have content that appeals to the same kind of visitors yours does, without being direct competitors.  Then, you list their site on your website, and vice versa. 

A subjective measure of how well a document satisfies the user's information need. Ideally, your search tool should retrieve all of the documents relevant to your search. However, this is subjective and difficult to quantify.

A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

Return On Investment

Search Engine
A program that performs searching on documents for specified terms or phrases and returns a list of the documents where those terms were found. Search Engines are lately referred to Internet Search Engines. Most popular search engines today are Google, Yahoo, MSN, AllTheWeb, Excite, Lycos, AOL, HotBot, Altavista. There are over several thousands search engines and growing every day.

Search Engine Marketing (SEM)
SEO and non-optimization methods of drawing traffic through search engines, including management of paid advertising listings on search engines.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an act of of increasing the the number of visitors to a particular Web site by adding appropriate keywords and phrases, and such ranking high in the search results. The higher a Web site ranks in the results of a search, the greater the chance that your site will be found by a search user. For general and competitive web sites it takes a lot of professionalism to tweak the web site in order to be well optimized and search engine friendly.

Spam refers to the practice of blindly sending commercial messages or advertisements to email users or posting to newsgroups.

The alteration or creation of a document with intent to deceive an electronic catalog or filing system. Any technique that increases the potential positioning of a site at the expense of the quality of the search engine's database is regarded as spamdexing, also referred to as spamming or spoofing.

Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword that is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page that uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.

An automated program that follows links to visit web sites on behalf of search engines or directories. Robots then process and index the code and content of a web page to be stored in the search engine's database.

Submission Forms
Forms are web pages "fields" for a user to fill in with information. They are an excellent way of collecting and processing information from people visiting a website, as well as allowing them to interact with web pages. Forms are written in HTML and processed by CGI programs. The output can be sent as an e-mail form, stored online, printed, and/or returned to the user as an HTML page.

A small version of a bigger image on a web page. Usually containing a hyperlink to a full-size version of the image.

Title Tag
An HTML tag with text describing a specific Web page (but not visually displayed on the page). The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages.

The number of visitors to a Web page or Website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.

Unique Visitor
A real visitor to a Website (versus a visit by a search engine robot). Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses (the page accesses are all associated with the same IP address).

It stands for Uniform Resource Locator, which is a string that supplies the Internet address of a resource on the World Wide Web, along with the protocol by which the resource is accessed. The most common URL type is "http," which gives the Internet address of a World Wide Web page. Some other URL types are gopher and ftp.

Video Clip
A short video sequence that can be embedded into a web page.

Web Application
Web Applications are web programs or real programs designed to be used on the web site using a browser. Example of web application would be e-commerce web site, web banking, stock exchange on the web, web games and many others. Web applications are becoming very popular due to wide availability of the Internet access.

Web Based E-mail
Web based e-mail is a software on a POP3 server that allows you the luxury, if desired, to access your POP accounts by simply using a web-browser. It allows users to send and receive emails via any web-browser by viewing an HTML web page.

Web Page
One of the pages one the web site including home page.

Web Site
A site presence on the World Wide Web. Each Web site contains a home page (opening page), which is the first document users see when they enter the site.

World Wide Web
A system of Internet servers that support specially formatted documents. The documents are formatted in a script called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.

What You See Is What You Get.

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